Professional success, as well as the ability to close important real estate transactions, depends upon the ability to communicate effectively. Fortunately, the basics of effective communication are similar for most professional mediums, including business letters, presentations and one-on-one or group discussions, negotiations sessions and interviews.
This module will outline how to communicate effectively in most business-related correspondence. Initially, this module defines rhetoric. It then explains the differences between inartistic, or found, information and artistic, or invented, information, as well as how these groupings impact the structure of your argument and ideas. As we will see, persuasion affects only the delivery of artistic information, so it is on this topic that this module will focus.
The majority of this module will focus on defining and discussing three classic approaches to persuasion: logos, ethos and pathos, and how you can use them effectively in your daily real estate negotiations and correspondence. Consequently, many topics, with which the student may already be familiar, will be addressed, such as business etiquette and "professionalism;" the role of empathy, and how to develop empathy in an audience; and the importance of concise language, proper diction and logical structure.